The Book on Negotiating Real Estate

“This is the only book you'll need to learn the strategies and tactics necessary to ensure you get the BEST deals—and the MOST deals—on your investment property, every time!”
– Joe Fairless, Cofounder of Ashcroft Capital

Three expert investors and bestselling authors come together to show you how to get the most deals—and the best deals—on all of your investment property. With more than 1,000 successful real estate deals, J Scott, Mark Ferguson, and Carol Scott combine the science of negotiation with real-world experience to dive into all aspects of the real estate negotiation process. From the first interaction with a buyer or seller to last-minute concessions at closing, you’ll learn everything you need to reach optimal agreements every time.

Along with a step-by-step guide to the negotiation process, this book also contains dozens of true-life stories highlighting how strong negotiation can result in more and better deals. Real dialogue examples will teach you what to say and how to say it, effectively strengthening your ability to close profitable transactions. Whether you are a real estate investor, agent, beginner, or veteran, you can use these expert strategies to create dynamic results!